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Founded in 2018, BUTTERFLY EFFECT stands for the power of small changes and staying true to your journey.

In just a few years, our brand has become a symbol of self-expression in the modern fashion scene.

We blend aesthetic design with streetwear influences, offering exclusive pieces that are both bold and comfortable.

BUTTERFLY EFFECT represents a new generation of individuals who believe that everything happens for a reason — and aren’t afraid to express that through their style.